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WELCOME TO THE SAUDI FASHION INSIGHTS PLATFORM

Saudi Fashion Insights is a leading platform for Saudi fashion sector information and data analytics.

“The passion to design, test and innovate is sewn into this industry. We are building an ecosystem which will thrive for 50 to 100 years. We’re building the foundations for the future of fashion right now, here in Saudi Arabia.”

Burak Cakmak (CEO, Saudi Fashion Commission)

Launched in 2023, the Saudi Fashion Insights platform is the premier resource for insights into the Saudi fashion industry. This evolving platform seeks to deliver key data to market players such as designers, manufacturers, retailers and investors.

PURPOSE

The purpose of Saudi Fashion Insights is to provide a platform for stakeholders to access key data related to the Saudi fashion industry and GCC region.

The platform aims to bridge the informational gap that currently exists in the region's fashion landscape. Given the rapid evolution of the Saudi fashion industry and the burgeoning growth of the sector across the GCC, there is a need for a comprehensive and accessible source of information. This initiative is an answer to that need.

The Saudi Fashion Insights platform has been created to enhance data-driven decisions in fashion by delivering vital insights on market growth, consumer trends, sustainability and brands. The intention is for the platform to spur innovation and collaboration, strengthening the Saudi and GCC global fashion position. More than just a data source, it's a transformative tool, accentuating regional distinctiveness, and propelling the Saudi fashion industry onto the world stage.

FASHION IN THE KINGDOM: DRIVING VISION 2030

Saudi Arabia’s fashion industry in 2022 comprised 52% female employees

“The Saudi Fashion Insights platform is an evolving interactive tool that we anticipate will have far-reaching benefits for both the local ecosystem and international stakeholders interested in the fast-growing Saudi fashion sector.”

Burak Cakmak (CEO, Saudi Fashion Commission)

FASHION ECOSYSTEM DEFINITION

The fashion ecosystem is defined based on the internationally recognized definitions of economic activities that are directly or indirectly considered to be related to fashion.

The sector is defined as all activities for design, retailing, development, production, and preservation for products such as apparel, footwear, jewellery and more; including the related raw materials and related components, which includes traditional, and modern fashion. The analysis undertaken as part of this study adopts a broad definition of fashion, which is in line with international research. This broad definition includes activities that contribute to the fashion industry as well as elements that are broader than a cultural definition of fashion.

Fashion Contribution to GDP

$24.6Bn

industry value in 2021
(US DOLLAR)

1.8%

OF THE KINGDOM'S TOTAL LABOUR FORCE

1.4%

of the Kingdom’s TOTAL GDP

With over 230,000 people currently employed, the Saudi fashion sector is positioned for significant growth

Of the total 230,000 fashion jobs, 90,000 were in core fashion occupations (where employment is strictly supporting the fashion industry) and 140,000 in non-core (supporting/ancillary occupations existing in the fashion sector as well as in other sectors).

In 2022, Saudi Arabia's fashion sector contributed 1.4% to GDP, equating to $12.5bn (SAR 46.9bn), and employed 230,000 individuals, 1.8% of the national workforce. In 2021, its value was $24.6bn (SAR 92.2bn). Women made up 52% of the industry, with Saudis holding 66% of all fashion jobs. Out of 230,000 roles, 90,000 were in core fashion roles, and 140,000 in supportive capacities within fashion and beyond.

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